OUR STORY
Founded by Emma Longden in April 2009, Sitting Pretty emerged from a personal journey of style and conscience. What began as a collection of sketches and a modest rail has evolved into a fashion brand defined by integrity, creativity, and quiet
sophistication.
At Sitting Pretty, every piece bridges contrasts—relaxed and tailored, urban and bohemian, romantic yet edgily stylish. The garments feel effortless, embracing modern
nonchalance.
Deeply committed to sustainability, the brand has championed natural fibres since 2013, excluding all polyester and synthetic fibers from its creations.
Grounded in environmental consciousness and fair trade, Sitting Pretty envisions a future where synthetic fabrics are relics, fair wages are standard, and fashion reclaims its true purpose.
Our design philosophy is rooted in timeless elegance—the kind of pieces you reach for again and again—not chasing fleeting trends.
They are created with care, shaped by an awareness of their lifecycle, and meant to offer beauty without compromise.